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PHTM Expo
PHTM Expo 2026 in Milton Keynes will go down as a landmark moment for our team a show defined by record‑breaking engagement, meaningful conversations, and the strongest industry response we’ve ever seen. From the moment the doors opened, taxi operators from every corner of the UK flocked to our stand to explore how TaxiBot and our Smart Messaging platform are transforming the way fleets communicate, operate, and grow.
This year wasn’t just busy. It was exceptional. The volume of operators who came specifically to discuss automation, customer engagement, and operational efficiency showed just how rapidly the industry is evolving and how ready fleets are to embrace technology that delivers real, measurable benefits.
TaxiBot Takes Centre Stage
TaxiBot was the star attraction throughout the two‑day event. Operators were eager to see how our automation engine handles bookings, customer queries, and notifications across WhatsApp, Instagram, and Facebook Messenger all without requiring passengers to download an app.
Live demos ran back‑to‑back as operators watched TaxiBot:
Respond instantly to customer messages
Capture bookings directly through social channels
Reduce missed calls and unhandled enquiries
Integrate seamlessly with dispatch systems
Deliver guaranteed notifications with industry‑leading reliability
The reaction was overwhelmingly positive. Many operators told us they were losing jobs daily because customers increasingly prefer messaging over phone calls. TaxiBot’s ability to meet passengers where they already are on their favourite messaging apps resonated strongly with fleets of all sizes.
Smart Messaging: A Game‑Changer for Taxi Operators
Alongside TaxiBot, our Smart Messaging service drew huge interest from operators looking to modernise their communication strategy. With features like automated updates, broadcast announcements, customer retention tools, and multi‑channel engagement, Smart Messaging is helping fleets:
Reduce no‑shows
Improve customer satisfaction
Boost repeat bookings
Streamline driver‑passenger communication
Many operators told us they had been searching for a solution that could unify messaging, automation, and dispatch integration and Smart Messaging delivered exactly that.
TaxiBot Lite Competition: A Big Win for Liverpool
One of the highlights of PHTM 2026 was our TaxiBot Lite subscription competition. With a huge number of entries from operators across the UK, the excitement built steadily throughout the show.
We’re delighted to announce that the winner was Paul Newbery from Elite Cars Liverpool.
Paul walked away with a 12‑month TaxiBot Lite subscription, giving his team access to powerful automation tools designed to increase efficiency, reduce admin workload, and capture more bookings through social channels. We’re thrilled to support Elite Cars as they bring TaxiBot Lite to Liverpool a city with a vibrant, fast‑moving transport landscape that’s perfect for message‑based booking.
A Show That Sets a New Standard
PHTM Expo 2026 wasn’t just our busiest year it was our most impactful. The conversations we had, the partnerships we strengthened, and the enthusiasm we saw for automation reaffirmed our mission: to help taxi operators thrive in a digital‑first world.
To everyone who visited our stand, thank you. Your feedback, ideas, and passion for innovation drive everything we build.
And to Paul and the Elite Cars team congratulations again. TaxiBot Lite is coming to Liverpool, and we can’t wait to see the results.